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yikaozyy5 Email Homepage
2014/01/08 14:46
中国白酒圣容酒从来不缺乏创新,可是,如果与国外的威士忌、鸡尾酒等相比较,却是明显的稳重有余而活力不足,究其原因,是中国白酒还不够时尚。
    所谓时尚,是一时流行的风尚。它存在于年轻人中间,偶尔也会出现在中年人身上,尽管是一时的风尚,但影响力却不容小觑。同时,它是一种生活方式,代表着一种潮流,一种对于生活的诠释和理解,它是具有未来性的。
    80后、90后们有着明显不同于父辈们的生活方式以及精神层面的追求,他们有自己的个性,对于生活有着独特的理解,他们个性张扬、强调感受。
    提到时尚、潮流,不得不提到湖南卫视。湖南卫视由一家地方电视台迅速发展成为具有全国影响力的大台,不断引发全国性的收视风暴,不但业内关注、媒体追踪,更为千家万户所追捧,拥有一批长期追随的忠实观众。在这群观众中,大部分是80后,现在又融入了90后,如果我们回头去解构这“传奇”现象背后的本质,可以用两个字来概括,那就是“时尚”。
    中国白酒一直以来研究的消费群体是50后、60后和70后,对于已经走上工作岗位的80后、90后,缺乏深入的研究。面对不断成长的消费群体和不断变化的市场,白酒企业该如何应对?怎样的白酒是时尚的,能获得年轻消费群体的追捧?
    首先,它需要一个时尚的名称。以时尚的名字来获得年轻人的认同。面对80后、90后们,我们总是认为他们“崇洋”,与老一辈格格不入。殊不知,“崇洋”乃是全球年轻人的共同特点,在他们的心里,外来的东西总有着特殊的新鲜感和莫名的吸引力,因此,迎合他们的这个特点就显得格外重要。
    其次,产品的外观需要满足时尚的需求,要有时尚的元素,要能吸引年轻人的眼球。在洋河酒厂推出蓝色经典之前,没有任何一家白酒企业敢于用蓝色作为产品的主色调,并且在全国推广。洋河酒厂大胆创新,以蓝色为主色,以大海、天空作为背景,更以女人的背影来暗示其绵柔的口感,开创了中国白酒蓝色时代,不仅产品是蓝色的,店招是蓝色的,就连婚宴也不再拒绝蓝色。
    最后,是市场推广方式不同,即创新白酒销售渠道和饮用方式。有人认为,我使用了一个小型的包装,外形很时尚、潮流;我创新了饮用方式,比如冰镇、加冰饮用等,这应该是时尚化了吧?答案是否定的。在市场推广方面,我们需要了解年轻人的饮酒习惯和兴趣爱好,以更加精准的传播和推广,将产品送到他们手中,并将他们培养成白酒的忠实消费群体。
    其实,白酒时尚化是一项长期的系统工程,从产品设计到市场推广,都应该是系统的,和以前完全不同的。假以时日,它必将成为白酒行业的又一个主力军。
cbrsaqbpx98 Email Homepage
2013/12/25 15:12
As far as the rest of Apple's announcements on Tuesday go, the first news of the event was a new version of iBooks, with continuous reading, language support for Japanese and Chinese, and pages synchronized across iCloud, so that — as with Amazon's Whispersync — your place is saved no matter what device you're on. You can download the new iBooks today.

After iBooks, Schiller started his stage revue by revealing a 13-inch MacBook Pro with Retina display: It's got 4 million pixels, four times the pixels of its predecessor. To put that into perspective, consider that the average HDTV has a 1920 x 1080 pixel resolution. This means that the new MacBook Pro has almost double the pixels of an HDTV.
Outright Odds: 22/1
Group D Winners: 5/6
After a disastrous 2002 World Cup, in which they finished bottom of their group following defeats by both the United States and South Korea, Portugal will be looking to finally live up to their potential on the international stage.
Qualification was a breeze. They remained unbeaten in their group and finished seven points clear at the top. Portugal meant business in this group, putting 11 past Luxembourg across two legs and hammering second-favourites Russia 7-1 at home.
The charismatic Luiz Felipe Scolari, or "Big Phil" to his friends, has built a new team to replace the ageing or retired underachievers such as Rui Costa, Joao Pinto and others although Luis Figo, now entering "veteran" status and out of retirement,Cheap Samsung Galaxy S4, will be present in Germany. Despite guiding Portugal to the final of Euro 2004 and emphatic World Cup qualification, the public are still not convinced he is the man for the job.
The team's core is based around four players who won the Champions League with FC Porto in 2004. Defenders Ricardo Carvalho and Paulo Ferreira and midfielder Maniche - now all at Chelsea and Costinha, now at Dinamo Moscow provide a solid base for the attack-minded stars to play around.
Attacking players such as Cristiano Ronaldo, Simao Sabrosa and naturalised Brazilian Deco compliment the side perfectly and create numerous chances for striker Pauleta. The Paris St. Germain hitman overtook Eusebio's record of 41 international goals with an impressive haul of 11 in qualifying, making him the European zone's top goalscorer.
Manchester United winger Ronaldo could illuminate the finals with his skills and coveted step-overs. He weighed in with seven qualifying goals from midfield, raising his "Fantasy Football" stock considerably.
Portugal have all the makings of a World Cup winning side: a solid defence, exceptional quality and goalscoring potential from midfield and Europe's deadliest striker in qualifying.
Their main downfall appears to be the goalkeeping position. Sporting Lisbon's Ricardo and Quim from Benfica are both vying for the jersey although the supporter's choice seems to be out-of-favour Vitor Baia. A veteran of the 2002 World Cup side, 36-year-old Baia was omitted from Scolari's final 23 in the Euro 2004 squad.
Recommended Bet:
The underachieving squad from the past have almost all been replaced by a brand new crop of young talent. Old stagers Luis Figo and Pauleta will look for a final swansong, with the latter a sound each-way bet for top goalscorer status.
Portugal to win Group D @ 5/6
E/W Pauleta as top goalscorer @ 40/1

The base configuration, which you can order today, costs $1699, and comes with a Core i5 dual-core processor, 256GB of memory and 8GB of RAM. You can custom order it with a storage array of up to 768GB of flash memory, and an Intel Ivy Bridge Core i7 processor.
Schiller also introduced a new Mac Mini with a neat removable bottom. A base configuration with a 2.5GHz dual-core i5 processor starts at $599, and a server model is available for $999.
esaysaye9 Email Homepage
2013/12/20 15:04
酒,似乎是散乱的,在烟花柳巷,亭台楼榭,沙场大漠,深闺独院,朱门寒舍,时刻如丝线网罗着人的千姿百态。酒,看似凌乱,实际只是它在彼此人生穿梭得过分频繁。只因它被人赋予的太多,所以寄托的也就太多,于是历史也被沾上浓厚的酒气,演绎着那些醉人或让人心酸的故事……悠悠五千年的白酒文化,很多人说,卖酒卖的是文化,那么什么样的酒文化才能真正打动消费者?白酒文化价值创新的主旋律是什么?专家认为,未来中国白酒文化将呈现以下四个主要发展趋势。
创新酒文化的价值
要让产品卖出更高的价格,需要挖掘产品独特的价值,而这个“价值”一定是独一无二的才能成为被认可的“卖点”。“茅台”把自己定位在“国酒”,这种价值定位赋予贵州茅台品牌尊贵、幽雅、稀缺的特征是绝无仅有的,这就构筑成了贵州茅台独特的品牌价值,成为外交、国宴、顶级商务用酒的首选。
汾酒在沉寂多年后苏醒了,它的策略是与茅台争夺“国酒”来比肩一线品牌,明知“国酒”难以定论的情况下,又率先抢占了更加现实的“中国魂”元素,这“一争”和“一用”,大大提升了汾酒的品牌形象,重拾了“大牌”文化和价值再定位,体现在销售上就是今年业绩大幅增长,说明汾酒倡导的“新价值观”已经被市场所接受。随着消费个性化时代的到来,价值决定价格也一定会成为酒文化创新中不可逆转的趋势,但“高价”并不是唯一正确的道路,或许二锅头、老村长更为广大消费者所接受。
把脉消费者定位
白酒行业消费者定位存在着严重的扭曲,这与龙头企业茅台、五粮液的消费群体有关。茅台、五粮液的售价都在千元以上,消费者阶层自然也就成为40岁以上的成功人士、公务人员、管理者、领导者,因此大家纷纷都盯着这部分消费群体,随着我国政体透明度的提高,这种营销方式也充满了不确定性的风险。其实,中低端白酒市场的前景仍然广阔。
我们的白酒行业已经把最有激情的消费年龄层给抛弃了,他们看似小众,但是市场潜力巨大,运作好了销量同样不可小觑,关键是培育这个消费群体需要找到激情、品牌偶像、合适的价位和传播方式,很多企业都没有这个耐心,他们宁愿大量的投入电视广告。据不完全统计2013年白酒行业在央视广告招标中投得42亿元,占到了总量的31%,回归理性是整个白酒行业必须面对的。用消费者定位来引导需求多样化,满足不同的消费群体,一定会是白酒行业未来10年的发展方向,也只有这样才能把白酒市场做得更大,也才能百花齐放。
发挥品牌的元素效应
中国白酒的品牌文化还停留在编故事、编香型、编年份阶段,大家对品牌文化中的一些重要元素却视而不见,认为只要是好包装、好故事就是好的品牌。业内人士认为未来10年白酒行业的品牌文化建设要加强下面几个方面:
标识联想,符号文化的互动效应。据调查70%的人是视觉思维型的,他们对图像理解速度远远超过文字。但是中国白酒品牌中除了五粮液和古井贡酒的标识把中文字拿掉大家还认得外,就连广告大户稻花香、枝江大曲的标识都没有多少人认得(笔者在培训中做了大量的测试)。由于标识设计得不好,难以产生与消费者互动的效果,消费者就习惯去看文字,造成了传播短路。品牌形象,用色系、几何形状来加强记忆。中国白酒品牌形象严重同质化,为了“喜庆”几乎80%以上的白酒都选择了红色瓶标或红色背景色(如:茅台、五粮液、泸州老窖、郎酒、杜康、剑南春、迎驾贡酒、稻花香等),在一片红色的“海洋”之中,想跳出来还真不容易。洋河这些年能发展得这么快,与它别出心裁地抢占了蓝色资源有着十分重要的关系。
突破文化传播方式
酒香也怕巷子深!我们的白酒80%以上都是地方品牌,唯有用文化的感染力才可以穿越时空。
白酒企业普遍看重“公共关系”营销,但目前的方法和手段都比较原始,如何整合公共关系中政府的力量,类似鸟叔的案例,把它当做“城市名片”进行整合传播,进而带动白酒品牌的升位和销售,这也应该是未来10年我们白酒企业努力的方向。目前白酒行业的整体运作是落后、低效的,因此不应该在白酒品牌中寻找竞争对手,而是应该瞄准洋酒、啤酒和葡萄酒。从啤酒身上学习渠道运作,从洋酒方面学习对消费者的情感交流。
tengfei10 Email Homepage
2013/12/20 00:25
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cbrsapgvs95 Email Homepage
2013/11/20 16:08
Launches of Apple products in China have taken on growing importance for Apple, which continues to see impressive growth in its Greater China market sales. iPhone sales were up 38 percent in China last quarter year over year, but there could be a tremendous amount of pent-up demand for a new model, according to an analyst report from late summer. Many will be watching these launches to see just how strong the appetite is for Apple devices in the increasingly important Chinese market.

We have found our way to San Jose, to see what Apple meant when it said, "We've got a little more to show you." Apple CEO Tim Cook took to the stage and presided over an event that launched a super slim new iMac, a 13-inch MacBook Pro with Retina display, a Mac Mini ... and two new iPads.
What do you want?
When you submit a resume make sure you have a career objective! This is important because it tells the employer what position you are applying for. Don't leave an employer guessing because you will get eliminated fast!
Why are you qualified?
A summary of qualifications is a great way to show the employer your skills. Make sure you have all your skills on your resume, whether in paragraph form or bullets. Employers want to know you are qualified for the position.
What are your accomplishments?
A results oriented resume is key to getting an interview. In the work history section, make sure your resume focuses on your accomplishments and achievements. Were you selected for a key program/project? How did you handle the pressure? How did you make a difference? Did you save the company money? How did you contribute to management satisfaction? Anything you can think of that you accomplished should get placed in this section for each position you held.
A resume is very important! This document introduces the employer to who you are, so you need to make sure it speaks volume about you. If possible, you may want to consult with a professional resume writer. A resume writer is a great choice because they know what employers look for; they know what will get the interviews! You'll pay for the service, but it will be well worth it once you start getting those phone calls!
Before you start sending out those resumes, look over them and make sure these questions are being answered. Matter of fact, put yourself in the employer's shoes and ask yourself would an employer take the time to view your resume.
Happy Job Hunting

The fourth-generation iPad is an update to this spring's third-generation iPad with a Retina display, featuring a faster chip, the A6X  �� delivering faster performance. "I can't see the competition in the rear view mirror," says senior vice president of worldwide marketing, Phil Schiller, who came on stage to show off all the new hardware.
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2013/11/19 09:10
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2013/09/17 21:44
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